New School vs. Old School

Online Advertising versus Signboards. (AKA “New School” vs. “Old School”) I often show versions of my website and videos to my wife, to get her early opinion. She offers a nice down-to-earth thinking to balance my technology enhanced ideas. If a piece of content does not pass the wife test, I go back and try to rework it. While […]

The Dawn of Micro-Advertising

For years, the big companies, and their agencies, have controlled the Online Advertising market. They hire scores of marketeers, data analytics experts, and developers. They employ sophisticated technologies like DMPs, DSPs, Real-time Bidding, Retargeting, Online Exchanges and more to target their potential consumers. And they have been very successful. Advertising is now a $43 billion […]