Using Lifetime Value (LTV) to Determine Your Marketing Spend As mentioned in my previous article, knowing your LTV is important to determining how much you can spend in online advertising. Typically, most businesses follow the rule of thumb of spending 1/3 of your LTV on online advertising. So for example, if you determine your LTV […]
What is your student’s average Lifetime Value? Before you can have a good marketing plan for your studio, you need to think about what is the average Lifetime Value (LTV) of a new student. Recently I gave a talk at the Dance Teacher Web Conference in Connecticut. It was a room of 60-70 dance teachers […]
Online Advertising versus Signboards. (AKA “New School” vs. “Old School”) I often show versions of my website and videos to my wife, to get her early opinion. She offers a nice down-to-earth thinking to balance my technology enhanced ideas. If a piece of content does not pass the wife test, I go back and try to rework it. While […]
For years, the big companies, and their agencies, have controlled the Online Advertising market. They hire scores of marketeers, data analytics experts, and developers. They employ sophisticated technologies like DMPs, DSPs, Real-time Bidding, Retargeting, Online Exchanges and more to target their potential consumers. And they have been very successful. Advertising is now a $43 billion […]